Mission
American River HealthPro Credit Union's mission is to become our members' trusted financial partner.
Vision
- We were chartered by employees of healthcare providers, Aerojet and DST. We are inspired by and obligated to protect the affinity we enjoy with these particular employer groups and the healthcare profession as a whole.
- As a credit union, we are called upon to change as the needs of our membership change. We manage these changes intelligently so that the financial stability of the organization is protected. We think strategically and act efficiently.
- We actively pursue becoming a Trusted Financial Advisor, which is defined as a particular kind of relationship with each of our members. These relationships are characterized by members seeking us out because we ascertain and understand their needs, and then recommend products in an unbiased way solely because they meet those needs.
- We endeavor to attract and retain highly qualified, motivated staff who believe in themselves and in our values. We continuously do things to increase staff satisfaction, engagement and attachment to our organization and our strategies.
- We exist as a credit union to serve all age and economic strata, and we take positive actions to serve everyone in our market effectively.
- Growth by itself is not our vision. It has been the by-product of successfully pursuing our strategic direction.
People, Trust & Excellence: ARHCU's Core Values
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caring for PEOPLE. Each time a member interacts with ARHCU (at an event, their place of employment, when they call or visit a branch), they will know we care about them and the communities we serve. As a cohesive team of experts, dedicated to serving our members and helping them choose the financial solutions that are best for them, we also care about each other. a partner you TRUST. American River HealthPro does not exist to profit from our members but instead to help them make informed financial decisions. For over 50 years, we have provided financial services to employees (and family members) of healthcare providers, Aerojet and DST-Output. We value and protect the affinity we enjoy with our members, employers groups, staff and volunteers, vendor-partners and the communities in which we do business. We continue to build and deepen relationships with our member-owners and their trust is based on our protecting and serving them with the utmost integrity. serving with EXCELLENCE. Our members not only trust ARHCU to protect and serve them, they count on us to make doing business with the Credit Union hassle-free. The financial services we offer and the manner in which we deliver them (in person, by phone, at an ATM, online, through Credit Union Direct Lending or through other technologies) helps make their hectic lives easier. |



