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About SAFE > News > 2013 > SAFE Prepares for Growth withbr -New President-COO Position

SAFE Prepares for Growth with
New President/COO Position

Anticipating strong continued growth in membership, assets, and range of services, SAFE has expanded executive leadership by adding the position of President and Chief Operating Officer. Current Executive Vice President and COO Dave Roughton has been promoted to the new position and starts February 1.

As SAFE President and COO, Roughton will assume more of the day-to-day responsibilities for SAFE, with direct charge over Retail Services, Accounting and Finance, and Information Technology divisions. This promotion will also provide CEO Henry Wirz additional time to concentrate on SAFE's development strategies, long-term business plan, and to work more closely with SAFE's Board of Directors. This change allows our management team to apply even more focus on looking ahead and identifying what our members will need to succeed financially and enjoy real results that improve quality of life.

Roughton has more than 19 years of experience with SAFE, including seven years as SAFE's external CPA. Joining SAFE in 1999, Roughton started as Chief Financial Officer and then advanced to COO, helping lead the credit union as it grew to be the seventh largest of 60 financial institutions within the Sacramento region, as ranked by deposits. During that same time span, we expanded our community charter to serve 12 Northern California counties, while opening more than a dozen new branches. More recently, SAFE expanded into business banking and has become a leading local SBA lender.

Remaining in the top management spot as SAFE's CEO, Wirz continues a lifetime career at the credit union. Rising through the ranks, he was named SAFE's president in 1984 when the credit union maintained just four branches, employed 126 people, and was limited to serving civilian employees at the former McClellan Air Force Base.

SAFE now maintains assets in excess of $1.9 billion and serves more than 160,000 members through 21 local branches, a full-service Call Center, and innovative online and mobile solutions.


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